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Article: INTIMATE NOTES.(Brief Article)
- Article from:
- WWD
- Article date:
- July 31, 2000
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ETAM GROWS: As part of a European expansion plan, Etam, the French lingerie firm, opened a new flagship store in central Brussels on July 21.
The Belgian unit is the first of a string of shops Etam plans to open across Europe by early next year, including a 45,000-square-foot flagship in Paris on the Rue de Rivoli.
The opening of the Brussels shop marked the introduction of Etam's junior lingerie line, Tammy, in Continental Europe. Etam plans to sell Tammy in most of its new European shops and to open another 12 units that will exclusively sell the line targeting girls aged 8 to 16.
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