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Article: STAYING AHEAD; TRENDSPOTTING AND RESILIENCY WILL WIN OUT IN THE HAIR ACCESSORIES GAME'S FOURTH QUARTER, RETAILERS SAY.(Brief Article)
- Article from:
- WWD
- Article date:
- July 31, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What a difference a year makes. Just 12 months ago, hair accessories were among the hottest items in accessories departments, largely driven by the hair jewelry trend that was ubiquitous in magazines and on practically every prime time sitcom.
Once the trend hit the masses and eventually was even being sold by urban street vendors, store sales came to a screeching halt.
After digging out from excess inventories over the past several months, retailers could be forgiven for being more than a bit hesitant to load their open-to-buys with hair accessories anytime soon.
But in fact, retailers are taking it in stride, still optimistic about the ...