|
|
Article: MEETING THE CHALLENGE; THEY'VE OWNED THE FIT-AND-FLATTER MARKET FOR YEARS AND THEY'RE NOT BACKING OFF.
- Article from:
- WWD
- Article date:
- August 3, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As the competition gets more furious in the fit-and-flatter market, the veterans in the field are plotting to stay ahead of the game by capitalizing on younger styles and by expanding their lines.
Carol Wior, Christina USA and Miracle Suit, considered leaders in the fit-and-flatter market, are continually updating their looks, introducing more innovative control techniques and chasing after the contemporary market, as more competitors move in and gobble up market share.
Carol Wior, for one, acknowledged that the market is getting bigger and more competitive, and that is a challenge for established players, who had long had the category to themselves.
...