Article: COMPANIES PULLING PLUG ON WATER USE RISING COSTS LEAD CONSERVATION EFFORTS.(Business)

Water conservation hasn't been a big issue for most Northwest businesses for a simple reason: Water is, in the words of Jack Sharrow, product manager of a Redmond company that makes conservation devices, ``just too cheap.''

Maybe not for much longer. Growth is putting increasing demands on existing water supplies, and the listing of salmon as endangered species could limit not only draws on existing supplies but development of new water sources.

Those together could make water too expensive to spill.

If that happens, water conservation could be to the next decade what power conservation was to the 1980s, when electricity rates spiked.

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