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Article: PIZZA HUT BUYS ADVERTISING SPOT ON SPACE-BOUND RUSSIAN ROCKET.(News)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- October 1, 1999
CopyrightCOPYRIGHT 1999 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pizza Hut wanted a billboard on the moon. It settled for a Russian rocket bound for space.
The company announced yesterday it would pay the cash-starved Russian space agency about half the price of a 30-second TV ad during the Super Bowl - currently up to $2.5 million - for the right to paint its logo on a Russian Proton rocket.
The rocket is scheduled to blast off in mid-November with the living quarters for the International Space Station.
The segment carrying the Pizza Hut logo will be cast off and burn up in the atmosphere before it reaches orbit. But Pizza Hut marketers are counting on the minutes leading up to liftoff and the sight of the ...