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Article: Sesame Workshop and Pampers Team Up on New Diapers Featuring Sesame Street Characters.
- Article from:
- PR Newswire
- Article date:
- August 16, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Aug. 16 /PRNewswire/ --
Pampers, a leading Procter & Gamble (P&G) brand, and Sesame Workshop, the leading pre-school brand, are teaming up to introduce New Pampers Premium Diapers featuring the Sesame Street Muppets, announced Paul Crystal, Sesame Workshop's Group Vice President, Licensing, North America, and Deb Henretta, P&G's North American Baby Care Vice- President.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000816/NYW070 )
The Pampers Premium line's new packaging that displays the Sesame Street Muppets will be available at all major U.S. retailers in October. The diapers come with 16 designs in four different sizes (for ...