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Article: THE WALL STREET JOURNAL: Print versus Interactive.
- Article from:
- Ivey Business Journal
- Article date:
- July 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 University of Western Ontario. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Ivey Case Study
In early January 1999, Peter Kann, chief executive officer of Dow Jones & Company, pondered the future of one of the company's most valuable brands and products, The Wall Street Journal. A meeting with Kann's top management team had been called for the following month to discuss the future of this brand, primarily focusing on the relative positioning of the print and Interactive Journal.
The Wall Street Journal has enjoyed an unrivalled position as the top daily business newspaper in the United States for over 109 years. The Journal was the largest-circulation newspaper in the U.S. with approximately 1.8 million subscribers, reached ...