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Article: Backstreet Boys Fans 'Have It Their Way' at Burger King(R) Burger King Corporation Launches Unprecedented CD and Video Promotion.
- Article from:
- PR Newswire
- Article date:
- August 18, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI, Aug. 18 /PRNewswire/ --
Burger King Corporation (BKC) announces the launch of an exclusive five-week promotion with Jive recording artists, the Backstreet Boys (BSB), presently recognized as the biggest pop group in the world, having sold more than 50 million albums in the last few years. The offer will include an unprecedented 3-CD and video offer, at participating restaurants in the U.S. and Canada, beginning August 28th, while supplies last.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000818/FLF010)
"We are always looking for exciting, innovative entertainment tie-ins that will delight our customers each and every day. ...