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Article: Nat Geo Channel Preps for Sales Push.(National Geographic Channel US)(Brief Article)
- Article from:
- Multichannel News
- Article date:
- August 14, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- National Geographic Channel-U.S ., committed to a January launch, will soon pursue advertisers in earnest for calendar-year and first-quarter scatter buys.
That's according to Rich Goldfarb, who last week was named the new senior vice president of media sales for the planned channel and for Fox Cable Networks.
Due in 10 million homes come January, National Geographic Channel is a joint venture of the National Geographic Society and majority partner Fox Entertainment Group.
Goldfarb, formerly NBC Cable Networks' national sales senior vice president for CNBC and MSNBC, said last week that he will hire an unspecified number of ad-sales ...