Article: SMi announce portfolio of sponsorship and promotional opportunties at SMi Conferences.

Article: Internal branding becoming a hot topic for b-to-b; ...
B to B;  September 12, 2005 ;     700+ words ... ... management before embarking upon an internal branding project. This tip was the one most ... Advanced Learning Institute's (ALI) Internal Branding 2005 conference held last month in ... that the concept and practice of internal branding are often misunderstood, Pearce ...

Article: THE BRAND INSIDE: THE FACTORS OF FAILURE AND SUCCESS IN ...
Irish Marketing Review;  January 1, 2007 ;     700+ words ...Internal branding seeks to achieve consistency with ... maintain an internal brand. Thus, internal branding can be identified as a specific ... variables of failure and success in internal branding. These are grouped under seven ...

Article: Internal branding blueprint.(Opinion)(cultural ...
BtoB;  September 13, 2004 ;     700+ words ... ... people have been asking me about internal branding. It's definitely a hot topic ... little is written that defines internal branding; so as one of the pioneers of this new internal branding phenomenon, I decided to pound ...

Article: Internal Branding: New STRATECOM Program Helps ...
Business Wire;  November 27, 2000 ;     700+ words ... ... that error, STRATECOM developed its new Internal Branding program. Internal Branding helps improve employee retention and productivity ... targeted to external audiences. Through Internal Branding, companies incorporate brand messages ...

Article: An inward-facing outlook: internal branding is ...
Design Week;  June 26, 2003 ;     700+ words ... ... delivering a brand. As a result, internal branding, staff brand engagement or internal ... all communicate brand values. But internal branding is more sophisticated than just ... managing director Simon Barbato believes internal branding should be different to its external ...

Article: Jack Morton Worldwide Undertakes Global Internal ...
PR Newswire;  May 13, 2004 ;     700+ words ... ... World Day 2004," a massive, global internal branding event for the agency, which is part ... has recently created similar global internal branding initiatives for such clients as 16 ... heads representing the agency's Internal Branding, BtoB Marketing, Consumer Marketing ...

Article: The role of internal branding in the delivery of ...
Journal of Direct, Data and Digital Marketing Practice;  January 1, 2008 ;     700+ words ... ... boards) and training were considered major mechanisms in internal branding: finds that ICs have a stronger effect than training ... probationary period. It makes a change to look at problems of internal branding through the eyes of employees: this is a good departure ...