Article: Creative Artists venture claims TiVo as first client; Talent agency sets tie-in deals due out this fall for TV service.(Brief Article)

Talent agency Creative Artists Agency, Los Angeles, and Shepardson Stern & Kaminsky, a New York marketing communications company, have signed TiVo as the first big-name client for their 10-month-old entertainment marketing venture. CAA/SS&K is looking for marketing or content deals that tout TiVo, a new TV program time-shifting technology brand. Currently, CAA/SS&K is working on entertainment tie-ins for TiVo in conjunction with ABC's "Primetime Emmy Awards" in September, as well as another marketing effort centered on the new fall TV season, said Michael Wimer, a motion picture literary agent for CAA. Mr. Wimer wouldn't elaborate, but said this effort would go beyond ...