Article: Dohring Company Study Shows Tire Failures Lead to Significant Negative Consumer Attitudes.

Firestone and Ford Both Getting Blame

LOS ANGELES, Aug. 22 /PRNewswire/ --

The following was released today by The Dohring Company:

A national survey of 3,600 consumers indicates that the tire failure controversy involving Firestone and Ford has seriously eroded confidence and trust in both firms. The research, conducted by The Dohring Company and its million-member online consumer panel, OpinionSurveys.com , in conjunction with Automotive News, shows that an alarming percentage of American consumers feel that both Ford and Firestone fell short in honesty and speed of response.

Consumer Attitudes Regarding Response to Tire Failure

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!