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Article: Dohring Company Study Shows Tire Failures Lead to Significant Negative Consumer Attitudes.
- Article from:
- PR Newswire
- Article date:
- August 22, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Firestone and Ford Both Getting Blame
LOS ANGELES, Aug. 22 /PRNewswire/ --
The following was released today by The Dohring Company:
A national survey of 3,600 consumers indicates that the tire failure controversy involving Firestone and Ford has seriously eroded confidence and trust in both firms. The research, conducted by The Dohring Company and its million-member online consumer panel, OpinionSurveys.com , in conjunction with Automotive News, shows that an alarming percentage of American consumers feel that both Ford and Firestone fell short in honesty and speed of response.
Consumer Attitudes Regarding Response to Tire Failure
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