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Article: La Prairie sets treatment makeup. (Treatment Products supplement)
- Article from:
- WWD
- Article date:
- March 11, 1988
- Author:
CopyrightCOPYRIGHT 1988 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LA PRAIRIE SETS TREATMENT MAKEUP
After La Prairie customers apply their cellular treatments, they have to finish up with another company's foundation. But not much longer.
Starting in late August, the company takes its first step into makeup, with La Prairie Cellular Treatment Foundation.
The foundation contains many of the same moisturizing ingredients as La Prairie's cellular skin care products, including placental protein, collagen and elastin. The formula also contains vitamins A and E and a sunscreen.
Cellular Treatment Foundation is La Prairie's major launch for the year, said Susan Cohen Forrest, marketing director. ...