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Article: A CUT ABOVE.(designing a Web site for hair stylists)(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- August 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How can I target a Web site to a low-tech audience?
QUESTION: I would like to start a Web site where hairstylists display pictures of their work for the public to view prior to an appointment. I would run the Web site as a magazine with articles, giveaways and freebies. How can I attract stylists to participate in this concept?
www.manetrends.com
ANSWER: We like your idea, though your domain name seems more oriented to something stylists, not the public, might recognize. So unless you've already started serious marketing, consider using a name that's more apt to get instant recognition from the public; you'll have a better chance of being ...