Article: Remedies.(Brief Article)

Informed consumers key to driving sales in homeopathy arena

As more Americans shy away from conventional medicine and embrace alternative therapies, homeopathy is rapidly becoming a more regular part of many chain drug stores' mix.

"Unlike dietary supplement suppliers, makers of homeopathic drugs are free to provide consumers with clear directions for use for specific illnesses," comments American Association of Homeopathic Pharmacists secretary Eric Foxman. "With such information at hand, consumers can make informed choices without resorting to other sources of information, which are often misleading or confusing."

Knowledgable consumers, those ...

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