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Article: 'My Ad's Ready For Its Close-Up, Mr. DeMille'.(The Digimarc MediaBridge makes print advertising high tech)(Brief Article)
- Article from:
- Bank Marketing
- Article date:
- June 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the near future, a print ad will no longer refer to a website-- it will literally be the front end of the site.
The nature of the print ad is about to change--radically and probably forever. As it does, the most savvy bank marketers will realize that with this turning of the inky tide, the essence of print advertising will also morph. That this change will occur is certain: A technology has been introduced that makes print ads, well, interactive. Readers will be able to leap from a magazine ad to its website using a single human gesture rather than a keyboard.
It works this way: All that's needed is the free download of an application called ...