Article: AMAZON IS AN ONLINE BOOK LOVER'S DREAM.(Business)

Every once in a while, a new product or service comes along that consumers absolutely love. We've heard fly-fishing fanatics wax rhapsodic about the Berkley graphite rod, and skiers are equally nuts about the new ``super-sidecut'' models from a number of manufacturers. In the auto world, the Honda Accord seems to generate this kind of affection; people who own that car tend to love it like a member of the family.

And every once in a while, a product like that appears in the personal-computer business as well. For more than a decade, the Apple II and its younger brother, the Macintosh, were practically cult objects; whenever we had the temerity to criticize Apple ...

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