Article: SEINFELD DECIDES TO END HIT SHOW AFTER THIS SEASON EXIT A HUGE RATINGS BLOW TO NBC.(News)

``Seinfeld,'' the most popular television comedy of the 1990s and the centerpiece of the most profitable night in television history, will stop production at the end of this season, Jerry Seinfeld, the show's creator and star, said yesterday.

The loss of ``Seinfeld,'' which made the country laugh at the soup Nazi, close-talkers, chip double-dippers and loaves of marble rye, is a serious blow to NBC, which has already seen its prime-time strength begin to weaken this season.

The show has anchored NBC's big Thursday night since 1993, leading the network to its No. 1 position and to record-making profits approaching $1 billion this year. ``Seinfeld'' alone ...

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