Article: COPPER RIVER SALMON HAVE BECOME A PRIZED CATCH.(Lifestyle)

A lot of business people would kill for such a product - high quality, short supply, big demand and always first to market.

But the Copper River salmon wasn't always the high-flying fish it is today. Turning Coppers into gold was part accident of nature, part marketing triumph.

Copper River salmon was just another fish before 1983, with most of the catch ending up in cans. In the early 1980s, however, the Copper River Fishermen's Cooperative tried to promote the fish - from the Alaskan waterway of the same name - as something more than pink fish in a can.

``They tried real hard and they did a great job,'' said Cheri Shaw, who serves on the ...

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