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Article: NEW WRINKLE FOR AGING BOOMERS THEY'RE FACING UP TO THE YEARS, BUT NOT WITHOUT A FIGHT.(Lifestyle)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- September 10, 1996
CopyrightCOPYRIGHT 1996 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The generation that smeared its face with mud at Woodstock is at it again - only this time using jars, bottles and tubes.
Yes, the 76 million Americans between ages 31 and 50 have seen the enemy, and it is their reflections in the mirror. So the generation that grew up thinking it could make over the world is now giving itself the biggest mak-eover of all.
Women between 25 and 54 are now the cosmetics industry's biggest spenders, shelling out 35 percent more on beauty products than the average consumer, said Cheryl Russell, chief editor for a publisher of demographic reference books.
Contrast this to consumers under 25, who spend 33 percent less ...