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Article: Bowling shirts: the perfect game.(Brief Article)
- Article from:
- Wearables Business
- Article date:
- August 1, 2000
- Author:
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Copyright informationCOPYRIGHT 2000 PRIMEDIA Business Magazines & Media Inc. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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All the elements exist to frame a great promotional program
Back in the old days -- the 1950s and '60s -- when Dick Weber was the darling of the Pro Bowler's Tour on ABC, and he was giving Chris Schenkel something to do in the otherwise Wide World of Sports, the thing that stood out as much as strikes and spares was a kind of fashion: the bowling shirt.
Loose-fitting, vaguely Hawaiian without the bold print, color-blocked in vivid primary shades, and, above all, screenprinted with sponsors' logoes and embroidered with players' nicknames, the bowling shirt came to symbolize a simpler time in America. After all, what could be more leisurely than bowling?
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Article: Norwalk, Conn., Firm Turns Sports Attire into Casual Line Worn by Celebrities.
The Stamford Advocate (Stamford, Connecticut) (via Knight-Ridder/Tribune Business News);
October 3, 2003 ;
683 words
......Nast Co. in the late 1990s, all she had were a couple of bowling shirts and an idea. Her idea was to expand the reputation that...more than 50 years ago as the nation's most respected bowling-shirt maker into a premier casual clothing manufacturer, backed...build a men's lifestyle brand loosely ...
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