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Article: Soluble Products Update.(coffee, tea, and mixes)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- April 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Soluble products have come a long way since soluble or "instant" coffee gained widespread use during World War I. At first used as a convenient coffee "look-alike," soluble products, including coffee, tea, and mixes, are now more sophisticated and new technology has made them tastier.
Because this is an important and ever-growing market, over 30 producers of soluble products, nationally and internationally, were invited to participate in our survey. The companies who responded provided insight as to why the soluble category continues to grow.
Why do you thinks soluble coffee and tea products have experienced such long lasting popularity?
Gary ...