Article: Finkelstein puts forth the gospel of private label. (Macy's private label thrust to expand if it takes over Federated Department Stores; Edward Finkelstein)

FINKELSTEIN PUTS FORTH THE GOSPEL OF PRIVATE LABEL

The big chill over Seventh Avenue these days is the increasing probability that Federated Department Stores will be taken over by R.H. Macy & Co. and its burgeoning appetite for private label.

Only this week, it was learned, Macy's chairman Edward Finkelstein told potential investors in Macy's/Federated that he would vastly increase Federated's private label if Macy's wins the takeover battle.

Finkelstein emphasized the corporation's private label successes in meetings held in Hartford and Boston on Monday and at breakfast and luncheon meetings here on Tuesday. Private label, according to one ...

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