|
|
Article: Engage Business Media and yesmail.com Announce Strategic Alliance; Engage Business Media Becomes First B2B Online Network to Build and Offer Opt-in Email Lists.
- Article from:
- Business Wire
- Article date:
- August 28, 2000
CopyrightCOPYRIGHT 2000 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business/Technology Editors
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 28, 2000
Engage Business Media, a full service B2B online advertising network and division of Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company, today announced a strategic alliance with yesmail.com, the premier email marketing services provider and a pioneer of permission-based email marketing. Through this agreement, Engage Business Media will be the first B2B online advertising network to allow its publishers to collect opt-in email names, giving them another avenue for generating revenue and offering marketers a highly targeted, qualified list of potential ...