Article: international update.

Importer Announces New Strategic Partnership

Veteran importer of upscale European children's apparel Madeleine Wolcott Imports announced plans to partner with Petit Bateau USA, the forthcoming American subsidiary of France's Petit Bateau. Per the association, Madeleine Wolcott will provide the new subsidiary with sales, management and distribution services, for both Women's and Kids'. Explaining the objectives behind the relationship, Madeleine Wolcott's Amy Campbell notes that "the ultimate goal is to enhance the brand awareness for Petit Bateau within the United States." She believes the product is in a great position right now in the country, and that there is ...

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