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Article: JERZEES(R) Takes Center Stage with Celebrity Sponsorship; Apparel Company to Sponsor 2001 Jo Dee Messina Tour.
- Article from:
- PR Newswire
- Article date:
- August 30, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, Aug. 30 /PRNewswire/ --
JERZEES(R), the Atlanta-based apparel company, announced today its plans for a marketing alliance with multi- platinum recording artist Jo Dee Messina that includes exclusive presenting sponsorship of her 2001 concert tour, a national TV, radio, and print advertising campaign, and retail promotions. The JERZEES sponsorship announcement coincides with the August 1, 2000 release of "Burn," Messina's critically acclaimed third album which debuted at #1 on Billboard's Top Country Album Chart. The concert tour is scheduled to begin in 2001 while the national advertising campaign will begin airing this fall.
"We believe ...