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Article: Welch's, Big Red, I.B.C. Root Beer to be marketed by Dr. Pepper division.
- Article from:
- PR Newswire
- Article date:
- March 29, 1988
CopyrightCOPYRIGHT 1988 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WELCH'S, BIG RED, I.B.C. ROOT BEER TO BE
MARKETED BY DR PEPPER DIVISION
DALLAS, March 29 /PRNewswire/ -- Welch's carbonated soft drinks, Big Red and I.B.C. Root Beer have been added to Dr Pepper Co.'s international division brand lineup following recent amendments to master license agreements held by the Dallas-based soft-drink maker.
In addition to Dr Pepper, brands now included to be manufactured and marketed under authority of the Dr Pepper international division are Welch's flavors, Big Red and Diet Big Red (sugar-free and caffeine-free), IBC Root Beer (a 70-year-old brand owned by Dr Pepper since November 1986) and ...