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Article: A matter of survival.(UniWorld Group and WPP Group form advertising partnership)(Brief Article)
- Article from:
- Black Enterprise
- Article date:
- September 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To stay competitive, UniWorld Group forms advertising partnership with WPP
Size does matter, especially in the increasingly competitive advertising industry. Recognizing a changing battlefield, New York-based UniWorld Group Inc., the nation's largest African American-owned multicultural advertising firm (No. 1 on this year's BE ADVERTISING AGENCIES list with $230 million in sales for 1999), has announced a strategic alliance with WPP Group P.L.C. (WPP), a London-based communications giant. Under terms of the transaction, WPP will acquire a 49% interest in UniWorld for an undisclosed sum.
"Joining forces with WPP was a case of facing the facts of the ...