Article: Elvis Presley's Legend Lives On Through MDI's Lottery Games & Promotions; Fans to Win Graceland VIP Dream Trips & More.

Business & Entertainment Editors

HARTFORD, Conn.--(BUSINESS WIRE)--Aug. 30, 2000

Elvis Presley Enterprises, Inc. (EPE) and MDI Entertainment, Inc. (NASDAQ: LTRY) have joined forces to create Lottery games and promotions with themes, trips and tie-ins to music legend Elvis Presley and Elvis Presley's Graceland in Memphis, the two companies announced today. MDI will manage Elvis promotions for lotteries the world over.

The three-year agreement was several years in the making and brings together one of the most sought-after licensed lottery properties of all time and the leader in marketing licensed brands to government lotteries.

Elvis ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!