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Article: Elvis Presley's Legend Lives On Through MDI's Lottery Games & Promotions; Fans to Win Graceland VIP Dream Trips & More.
- Article from:
- Business Wire
- Article date:
- August 30, 2000
CopyrightCOPYRIGHT 2000 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business & Entertainment Editors
HARTFORD, Conn.--(BUSINESS WIRE)--Aug. 30, 2000
Elvis Presley Enterprises, Inc. (EPE) and MDI Entertainment, Inc. (NASDAQ: LTRY) have joined forces to create Lottery games and promotions with themes, trips and tie-ins to music legend Elvis Presley and Elvis Presley's Graceland in Memphis, the two companies announced today. MDI will manage Elvis promotions for lotteries the world over.
The three-year agreement was several years in the making and brings together one of the most sought-after licensed lottery properties of all time and the leader in marketing licensed brands to government lotteries.
Elvis ...