Article: Boulder, Colo., Founder of Electronic Greetings Company Launches New Business.(Knight Ridder/Tribune Business News)

Aug. 29--The founder of Bluemountain.com has launched a new online gift shop that he thinks will be the future of Web shopping. And here's a new twist: You don't have to know much about the people you're giving gifts to.

Jared Polis, the 25-year-old who last year sold the Bluemountain.com online card sender for more than $915 million to Excite@Home Corp., says he sees a real market for gift givers whose recipients would like to protect their privacy.

People who meet in chat rooms, or instant message one another can send very affordable gifts to their online buddies by checking into FrogMagic.com

But FrogMagic differs from its competition by ...

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