|
|
Article: Interstellar pizza.(Pizza Hut advertises on International Space Station; Radio Shack to advertise on Moon)(Brief Article)
- Article from:
- Design News
- Article date:
- September 4, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Arlington, VA--"I'll have a large cheese, with mushrooms, peppers, and onions. You deliver to the ISS, right?"
The International Space Station (ISS) and a mobile lunar rover could prove to be a small step for humankind, and a huge leap for advertisers.
RadioShack Corp. has high hopes for the multi-million dollar campaign they're negotiating with LunaCorp. Under the agreement, the space exploration start-up, which plans to land a mobile lunar probe in 2003, will plant RadioShack's logo where literally the entire world can see it--just to the left of the Sea of Tranquility. To draw customers into stores, the electronics retailer will broadcast the rover's ...