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Article: REVIEW OF THE WEEK.(direct marketing from: Royal Mail, Reader's Digest, United Air Lines Inc., Capital One Platinum)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- July 24, 2000
- Author:
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Aaaahhh the battle raging on the nation's doormats...the spirited cries of "open me!" the ripping of envelopes, the tragic waste of paper, the heavyweight attack without a real target...all life is here. Even a survivor from the tidal wave of financial services direct mail pouring through a letterbox near you.
* 1 Royal Mail black box -- Good school of design but mis-targeted
When the black box arrived, it caused a total eclipse of the desk and a raised eyebrow. Large, luxuriant and lovingly art directed, its inner spaces contained a riveted black brochure inviting me to think. Thanks. Inside I was treated to a series of huge three panel spreads, each ...