Article: Popular Eatery Opening Upscale Version in L.A.(Cheesecake Factory Inc. to open the Grand Lux Cafe)(Brief Article)(Statistical Data Included)

Riding high on the popularity of its upscale casual restaurants, Los Angeles-based Cheesecake Factory Inc. is scheduled to open a new concept called Grand Lux Cafe in the Beverly Center this coming spring.

Considered more upscale with fewer menu items -- 120 vs. Cheesecake Factory's 200 offerings -- the Grand Lux Cafe currently has only one location at The Venetian hotel and casino in Las Vegas. That location generated $950 per square foot in sales during 1999, roughly equivalent to the average per-square-foot sales for the Cheesecake Factory chain, company officials said.

The Beverly Center in Los Angeles will be the second Grand Lux location, with ...

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