Article: REI's X-TREME SPORTS RETAILING.(Brief Article)(Statistical Data Included)

REI store manager Bob Voltz sports a shaved head these days, courtesy of a wager. Voltz bet his hair that sales at Recreational Equipment Inc.'s fourth flagship store at Platte River and Cherry Creek would exceed projections. Voltz, a 21-year REI veteran, estimates that first-year sales for the new store will exceed $25 million.

The new store has to do well. Rehabilitation of the Tramway Cable Building, former site of the 99-year-old Forney Transportation Museum, was REI's most expensive. The Seattle-based outdoor goods cooperative spent more than $28 million to convert the building, so dilapidated it had a reputation for dropping the occasional brick to the ...

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