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Article: Banks Hoggins lands [pound]]10m task to develop Hays Personnel brand.
- Article from:
- Marketing Week
- Article date:
- August 10, 2000
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Support Services company Hays has appointed Banks Hoggins O'Shea/FCB to handle its [pound]10m advertising business for its recruitment arm Hays Personnel.
The agency will manage all Hays' recruitment advertising. It has also been briefed to develop the Hays brand into a recognised recruitment company and develop its online brand, which will be launched by the end of the year.
The agency pitched against two undisclosed agencies. Incumbent JWT Specialised Communications is understood not to have repitched for the business. The review was overseen by the AAR and the appointment was made by Hays Personnel executive director Dennis Waxman.
Hays' ...