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Article: Lynam exits as BMP DDB scoops [pound]1.5m Miracle Gro.
- Article from:
- Marketing Week
- Article date:
- August 24, 2000
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gardening product Miracle Gro is to move its [pound]1.5m advertising business out of Delaney Lund Knox Warren and into BMP DDB, following a European re-alignment.
The move spells the end of smooth-talking sports presenter Des Lynam's association with the brand. A new campaign is Likely to see him ditched as the face of the plant food.
The decision to move the business follows last year's alignment of the bulk of Scott's (Miracle Gro's parent company) [pounds]3m advertising business into BMP DDB on a pan-European basis.
Delaney Lund Knox Warren and BMP ...