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Article: Men and Women Equally Tuned Into Summer Olympics, Says Simmons' Nationwide Study.
- Article from:
- PR Newswire
- Article date:
- September 12, 2000
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NEW YORK, Sept. 12 /PRNewswire/ --
Men and women in the U.S. equally plan to tune into the Summer Olympics this week, according to Simmons' National Consumer Study, with 52 percent of women and 48 percent of men drawn to the feats of individual bravado and team competition.
Here's an inside look at just who these Summer Olympics fans are, as revealed by Simmons Market Research Bureau:
-- The age race. Those most likely to watch the Summer Olympics are
between the ages of 34-54 (36 percent), followed by people aged 25-34
(16 percent). Tied for last place in viewership are the 18-24
year-olds who are running ...