Article: Paramus, N.J.'s Mall at IV is now 80 percent occupied.(Brief Article)

The rebirth of The Mall at IV in Paramus, N.J. is well underway. Macy's agreement to lease 71,000 sf of space brings occupancy at the revitalized mall, located on Route 4, east of Route 17, to 80%.

In reshaping the mall, Strategic Resources Corporation, the New York-based investment advisor that is spearheading the redevelopment effort, has become an early adopter of the 'demalling' concept, a recent fundamental change in retail occupancy trends. Brian F. Ricklin, managing director of asset management for SRC said "We have converted the lower level into a retail strip center, which is more user friendly for shoppers because they can drive almost to the door of ...

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