Article: Getting the Media Message Straight.(Entertainment Industries Council monitors motion picture industry for excess smoking, drinking or drug use in a movie)

An Interview with Brian L. Dyak, President and CEO, Entertainment Industries Council

It's a little like nudity--when does smoking, drinking or drug use in a movie or TV show exceed the requirements of the story and become glorified for its own sake? For almost 20 years, the Entertainment Industries Council (EIC) has been grappling with that issue, dealing with, negotiating with and attempting to educate media moguls on separating the wheat from the chaff, and doing something about the chaff. EIC's style is more positive than confrontational, as has been highlighted recently by the first nationally syndicated telecasts on various cable channels and the networks of ...

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