Article: Unraveling mystery of success; Consulting record, mastery of mundane aid designer's brand.(Beth Bowley)(Babtech Inc.)(Brief Article)(Statistical Data Included)

As a teenager growing up in Maine, Beth Bowley started sewing her own clothes in fresh, feminine styles. But it wasn't until after she'd graduated from design school and spent more than a decade working for fashion houses like Perry Ellis and Nicole Miller that she realized, ``Gee, I could do this myself.''

Today, just three years after Ms. Bowley established her own brand, her designs grace the racks of Barneys, Saks and Henri Bendel, among others. While most new design labels lose money for years, Ms. Bowley's company, officially known as Babtech Inc., broke even in its first year. This year, she expects to post a healthy profit on projected sales of $1.8 ...

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