Article: LORD WHITTY, PARLIAMENTARY UNDER-SECRETARY OF STATE, DETR, LAUNCHES NEW 3M ROAD SAFETY INITIATIVE TO REDUCE CHILD ROAD ACCIDENTS.

With picture

PR Newswire, London, September 14. This press release is transmitted on behalf of 3M

Every week at least two children are killed while walking or cycling on Britain's roads. Every year another 43,000 are injured.

Road Sense for Schools is a new road safety initiative, developed by 3M in association with the Child Accident Prevention Trust, that aims to help reduce this number by making children aware of the need to wear reflective clothing that helps them to be seen by other road users.

At today's launch at the RSA, London, Lord Whitty, Parliamentary Under-Secretary of State, Department of the Environment Transport and the ...

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