Article: Frankfurt Balkind Creates New Name and Identity for Leading E-Business Strategy Consulting Firm: Benchmarking Partners, Now Surgency(TM).

Surgency Names Frankfurt Balkind Agency of Record

NEW YORK, Sept. 18 /PRNewswire/ --

The integrated agency, Frankfurt Balkind, announced today the rebranding of a prominent consulting firm focused on e-business transformation. Benchmarking Partners is now Surgency, Inc. The name change is part of a larger, integrated branding and communications program created by Frankfurt Balkind, a Surgency ecosystem partner and Surgency's Integrated Agency of Record. As a partner, Frankfurt Balkind will help provide branding and marketing solutions for Surgency clients. Created during 1994, Benchmarking Partners' focus has been to develop strategies for major ...

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