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Article: SHOW WARS.(Advertising Specialty Institute and Promotional Products Association Internnational vie for promotional products industry trade show market)
- Article from:
- Wearables Business
- Article date:
- September 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PPAI, ASI square off for trade show -- and industry -- supremacy
Back in the halcyon days for the promotional products industry -- before 1998 -- everything was easy. The Promotional Products Association International, the national not-for-profit industry trade association, held the massive Winter Show in Dallas and a smaller Summer Show in August at various locations around the country.
Most of the 29 regional associations held their own shows throughout the year, ranging from tabletop exhibitions for such small associations as the Rocky Mountain Region PPA in Copper Mountain, Colo., to the large SAAGNY Show in Atlantic City.
The world seemed ...