Article: Copywriting for the Internet Age.

The graphics on your Web site may grab the attention of potential customers, but the text us ultimately what captures your readers' interest in your product or service.

You've no doubt seen them in the physical world: words written to persuade you to fork over your money. They're everywhere--on TV, in newspapers and magazines, in catalogs, on the radio, on billboards along the highway, posted on bulletin boards, even at ATM machines and on the supermarket floor. And if you've been on the Internet at all, you've no doubt seen them there, too. It is only natural that the Internet, our newest medium, has become a place to sell products and services--and there's no ...

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