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Article: Private Label Instants: GROWING BIG & BRAVE.(Statistical Data Included)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- August 20, 2000
- Author:
CopyrightCOPYRIGHT 2000 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The phenomenon of the boom in private label instant drinks, particularly coffee-based, has become legendary in private label circles. As part of this, one of Spain's leading coffee industrials has been busily reinventing itself to further its role as a prime source for soluble coffee products in Europe. The company is Seda Solubles, a name that for almost 40 years has been a major player in private label products.
The changes at SEDA are both subtle and momentous. They are also numerous, ranging from a slight name change--the company is now officially "SEDA SOLUBLES, S.L."-- to a new focus on product development and the implementation of major new production ...