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Article: Removers Are Aimed At Time-Starved Users.(top ten nail polish removers)(Brief Article)
- Article from:
- Mass Market Retailers
- Article date:
- August 21, 2000
CopyrightCOPYRIGHT 2000 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Nail polish removers that can accommodate the demands of time-starved consumers for easy application and less messiness can help revitalize the field, according to those in the industry.
"When it comes to nail polish removers, women want convenience--something that is easy to put on and easy to take off," says Medtech Co. vice president of marketing Diane Manwaring, whose company distributes the popular Cutex brand.
To accommodate women who believe the many liquid nail polish removers are difficult and messy to use, Cutex offers its Cutex SimpleGel gel polish remover in a special spillproof bottle which is designed to occupy less shelf space. ...