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Article: Hair Care Know-How Needed.(teenage consumers)(Brief Article)(Statistical Data Included)
- Article from:
- Mass Market Retailers
- Article date:
- August 21, 2000
CopyrightCOPYRIGHT 2000 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Hair care is one of the focal points of teenage beauty care. Savvy marketers recognize that fact and are employing the latest in technology to reach this lucrative audience--that is, the Internet.
One of the most impressive teen-oriented hair care sites on the World Wide Web is Clairol Inc.'s Club Herbal (clubherbal.com). Described as "a free on-line club for friends of Herbal Essences," the site allows teens to personalize the page with their own horoscope, local weather and customized mix of content, including music and video reviews.
Among the content sources available to Club Herbal members are Time, Entertainment Weekly, Rolling Stone, ...