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Article: `WSJ' campaign to capitalize on on new economy; First TV commercials break on Fox in effort to push print, Web editions.(Wall Street Journal)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- September 18, 2000
- Author:
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The changes the new economy has wrought come into play in a new campaign from The Wall Street Journal.
Two new TV spots for the newspaper's print and online editions debuted on Fox last weekend. The commercials, from Goodby, Silverstein & Partners, San Francisco, are part of a multimillion-dollar effort running through yearend on the broadcast network as well as cable channels A&E, CNBC, Discovery, and the History Channel.
This fall, the Journal will also broaden its current "Adventures in Capital- ism" campaign into print, using Business Week, Fortune and The New Yorker, among others.
NOT SINCE `80S
"We haven't had a pure branding ...
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