Article: TV: Alcoholic beverages; Playing off general-market work, Miller Lite's 'return is worth it'.(Square One/Uno Communicaciones wins Bronze Award for Miller Brewing Co's Miller Lite advertisement)(Brief Article)

Article: New Miller Lite campaign stirs debate. ...
Modern Brewery Age;  March 3, 1997 ;     700+ words ... ... t your father's Miller Lite beer ads. And this ... Miller Time either. Miller Brewing Co. is causing a ... know they are for Miller Lite. In any case, Miller ... industry watcher Impact. Miller Lite, which fell to third ...

Article: MILLER BREWING COMPANY EXPANDS NEW MILLER ...
PR Newswire;  June 8, 1993 ;     700+ words ... ... PRNewswire/ -- Miller Brewing Company is expanding its new Miller Lite advertising from ... emphasizes only Miller Lite can combine great ... brands include Miller Lite, Miller Genuine ... Eric Kraus of Miller Brewing Company, 414 ...

Article: Lite announces new advertising. (Miller Brewing Co. ...
Modern Brewery Age;  July 15, 1991 ;     700+ words ...Miller Brewing Co. and Miller Lite will begin telling beer drinkers that it is "the beer that ... pilsner taste and one-third fewer calories than a regular beer, Miller Lite is the best beer for consumers today," Basquin explained ...

Article: Two new spots aired by Miller. (Miller Brewing ...
Modern Brewery Age;  February 1, 1993 ;     443 words ... ... commercials and a regional spot highlighting Miller Lite's sponsorship of country music singer Alan Jackson have been released by Miller Brewing Co. "The national 30-second spots feature Miller Lite playing a key role in bringing people ...

Article: Miller Brewing Company Wins 'Best in Show' at the ...
PR Newswire;  June 4, 2002 ;     700+ words ... ... MILWAUKEE, Wis. -- Miller Brewing Company announced today that its Miller Lite Virtual Racing League ... agency.com/. About Miller Brewing Company Miller Brewing Company is a wholly ... beer brands include Miller Lite, Miller Genuine ...

Article: Miller Brewing has introduced both Miller ...
Beverage Dynamics;  May 1, 2004 ;     309 words ...* Miller Brewing has introduced both Miller Lite and Miller Genuine Draft in "Fridge Packs," a new packaging configuration that is designed to fit comfortably into home refrigerators.

Article: Tacky Miller Lite ads: bad taste, less ...
Crain's Chicago Business;  June 23, 2003 ;     700+ words ... ... advertising proposals. A recent example is the public reaction to a series of sleazy commercials run by Miller Brewing Co. for its Miller Lite beer. One commercial was most notable because it showed two well-turned-out young women tearing ...