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Article: Triaminic adds Vapor Patch to line; Cough remedy goes up against Vicks VapoRub.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- September 18, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As an alternative to the spoonful of sugar, Novartis Consumer Health this winter is offering mothers a new patch to help the medicine go down.
The marketer continues to expand its Triaminic line of children's cough/cold treatments with the launch of Triaminic Vapor Patch, which is placed on a child's chest and promises to provide eight hours of cough relief without the goo of Procter & Gamble Co.'s Vicks VapoRub.
Print ads supporting the product are set for November from Jordan McGrath Case & Partners, New York, to run in Parenting and women's service books. The ads, which target mothers of children 2 to 12, will take aim at Vicks with the tagline "The ...